CO1: After the completion of this course the students shall be able to Assess and analyze Internet marketing and further utilize it for marketing communication options.
CO2:Compare and contrast different tools and techniques available for Digital marketing and suggest in final marketing strategy.
CO3:Evaluate and prepare digital marketing strategies using latest trends.
CO2:Compare and contrast different tools and techniques available for Digital marketing and suggest in final marketing strategy.
CO3:Evaluate and prepare digital marketing strategies using latest trends.
Catalogue Code: T2139
Course Type: Generic Core Course
Total Credit: 2
Credits (Theory): 2
No. of Hours: 30
Internal Marks: 60
External Marks : 40
Total Marks: 100
Experiential Learning: No
Primary Purpose of Course: Skill Development
Primary Orientation of the Course: Professional Ethics
Course Code: 406410208
Floating Credit: No
Audit Course: No
Course Skill Type: Transferable /Life Skills
Course Needs: Global